Increasing Los Angeles Bicycle Adoption
I helped turn low bicycle adoption in Los Angeles from a broad policy challenge into a scoped product-and-infrastructure proposal with defined users, barriers, features, risks, costs, and rollout criteria. The resulting concept balanced customer needs, technical feasibility, public safety, and financial impact strongly enough to place third in California and qualify our team for nationals.
- Defined the product problem: analyzed why existing bike-share options were not earning adoption, focusing on accessibility, payment limitations, reliability, customization, perceived safety, and station availability.
- Designed the connected experience: combined QR unlocking, route and docking guidance, mobile and cash-kiosk payments, mileage incentives, two bike sizes, and recyclable airless tire inserts into one service.
- Evaluated defects and hazards: addressed flat tires, theft, extreme heat, unsafe intersections, vehicle conflicts, and poor lane separation instead of treating the mobile app as the entire solution.
- Built a feasible rollout: targeted 100 stations in high-density areas and ten miles of heavy-traffic corridors, modeled a $14 million implementation cost, and proposed a two-month ridership pilot before permanent infrastructure changes.